Part 2: Beat the Summer Slump with a Kids BJJ Summer Camp Program

Every BJJ gym faces it — the summer slump — when attendance drops, cash flow slows, and adult members vanish into vacation mode.

Last week I explained a summer promotion you can use to stack cash before the summer.

This week I share a tactic that not only fills your mats—but can drive premium revenue through the slowest months of the year:

Launch a structured summer camp program for kids.

Why It Works:

• Parents are actively looking for things to keep their kids busy.

• You create short-term revenue without long-term commitment.

• You bring in new families—many of whom stick around after summer.

Camp Formats That Work:

There are two proven ways to structure your kids’ summer BJJ program:

1-2 Week Intensives: Daily sessions over 1 or 2 weeks. Great for high-impact, short-term training. Perfect if you’re running multiple sessions throughout the summer.

4–6 Week Programs (2–3x/Week): This format feels like a real membership and fits most family schedules.

Why it's better:

• Easier to sell as a premium program

• Covers a bigger chunk of the summer (parents love that)

• Matches your regular class cadence, making it easier to convert to long-term students

How To Market Kids Camps For Better Success

You’re not just selling BJJ—you’re selling an experience. Use themes to make your camp more attractive:

• 🥷 Ninja Camp – for younger kids

• 🛡 Anti-Bullying / Self-Defense Camp – safety-focused, easy for parents to buy into

• 🥋 Jiu-Jitsu Competitor Camp – more intense for kids already training or competing

Half-day sessions work great. You don’t need full-day childcare vibes. Keep it high-energy, structured, and fun.

Keep the group size between 10-25 kids. That’s the sweet spot. Enough to create energy and make money, but small enough for quality instruction.

And yes—you can (and should) charge a premium. This is a seasonal, structured program. It’s worth more than a standard monthly membership.

Final Thoughts

The summer doesn't have to be the low point in the year.

With the right strategy and tactics you can use this time to build your membership, give current students something extra to stick around, and set yourself up for a stronger fall season.

Next week I show you how to fill your kids summer camp and your bank account with one killer lead magnet and a pre-summer sale strategy to boost your cash flow.